Terms of service
Last updated: 11 October 2026
These terms are between you and CCC2C Inc. ("we", "us"), which runs Blu at blu.callcast.ai as part of CallCast. By using Blu you agree to them. Our privacy policy says how we handle your information.
What Blu is
Blu is a social media manager for small businesses. From a chat, it keeps your stock list, plans and makes your posts, puts them out on the accounts you connect once you approve or set them up, answers your customers, and takes orders.
Who can use it
You must be at least 18 and use Blu for a business you run or are allowed to act for. You are responsible for what happens in your account, and for anyone you let into it.
Your content
Your photos, videos, words and business details stay yours. You give us permission to store them, to change them as you ask (for example a caption, a layout, or a photo made to look better), and to publish them to the accounts you connect, so that Blu can do its work for you. You confirm you have the right to use what you send Blu, and that what you sell and say is lawful.
Posts and approvals
Blu makes posts for you to approve, and puts out only what you approve or set up, or what you allow it to post without asking you first. Blu uses AI, and what it makes can contain mistakes. Check posts, prices and replies before you approve them, and tell Blu when something is wrong. You are responsible for the posts you approve and for following the rules of each platform you post to, including Instagram's, Facebook's and TikTok's.
Connected platforms
Instagram, Facebook, WhatsApp and TikTok are run by other companies, under their own terms. Blu reaches them only with your permission, and you can disconnect them at any time. We are not responsible for what those platforms do, or for their being unavailable.
Plans and payment
After your free week, Blu works while your plan is paid. Plans are paid in advance, through Paystack, for the time shown when you pay. A payment that does not go through gives no time, and nothing is taken. If you have a question about a payment, write to [email protected].
What is not allowed
- Selling or promoting anything illegal, or anything a connected platform does not allow.
- Using Blu to mislead or harass people, or to send messages people did not agree to receive.
- Trying to reach another business's information, or to get around Blu's limits.
Ending
You can stop using Blu at any time. We may suspend or end an account that breaks these terms. When an account ends, its plan time ends with it.
Our responsibility
We work to keep Blu running well, but we provide it as it is and cannot promise it will always be available or free of mistakes. As far as the law allows, we are not responsible for lost sales, profits or data arising from your use of Blu, and our total responsibility to you is limited to what you paid us for Blu in the three months before the claim.
Changes
When we change these terms, we post the new version here and change the date at the top. If a change matters, we tell you in Blu. Using Blu after a change means you accept it.